Resources

Research

Data and insight drive better communication outcomes. Our research dives deep into the evolving media landscape, audience behavior, and inclusive messaging practices-so you can lead with clarity, relevance, and impact. Explore 2025 latest findings below.

Traditional Media Alone Isn't Enough

Public Relations can no longer rely solely on static content, traditional media, or established news brands. As the lines between journalism, content creation, and digital influence continue to blur, PR must evolve to include dynamic content, modern media, and rising brands.

Inclusion is no longer optional-it's leadership standard

Consumers and employees alike are increasingly looking for brands that reflect diversity, equity, and inclusion. The brands that thrive will be those that seamlessly integrate inclusive practices into their core messaging, from content creation to stakeholder engagement.

Audience Expectations Are Shifting and Sharpening

Audiences are more discerning and less tolerant of vague, one-size-fits-all messaging. Whether you're speaking to employees, customers, or partners, expectations for clarity, transparency, and personalization have never been higher.

Employee Advocacy is on the Rise

Employees are emerging as some of the most powerful brand advocates. Employees today have the platforms and voice to shape public perception, making them key players in communication strategies

Corporate Responsibility is Expected

Consumers, especially younger generations, are no longer willing to accept vague promises or symbolic gestures. They want clear evidence that the funds, resources, and time spent on CSR efforts are genuinely benefiting the community and creating meaningful change.